FOR IMMEDIATE RELEASE
January 8, 2015

GUILLOTINE AND XJEWEL ANNOUNCE MMA JEWELRY LINE

New York, NY -- Guillotine, a premium men's and women's lifestyle brand -- and jewelry designfirm XJewel -- have teamed up to create a line of jewelry inspired by mixed martial arts, the fastest growing sport in the world.

"We are huge fans of mixed martial arts, and we understand not only what the fans want, but we know what the fighters want too," said Guillotine co-founder Marcus Mera. "Together with our partners at XJewel, we are designing authentic pieces that are for badasses who have style."

The first collection in the line is Weight Class Dog Tags.

With a choice of 14k Gold or Sterling Silver, fighters and fans can represent their weight class with dog tags featuring every professional MMA division, from Strawweight (115lbs) all the way up to HWT (Heavyweight.)

"It hasn't really been done," said veteran MMA journalist and TV broadcaster Mike Straka. "MMA fans and guys who just train in the various disciplines have been under-served in the jewelry world. There are several T-Shirt companies out there but as far as fine pieces of jewelry, not so much. Boxing has long been synonymous with flashy jewelry, it's about time MMA is."

"This is just the first collection," says Mera. "We are working with some of the top training camps in the country -- where the world's best fighters train -- and we are going to be designing pendants, belt buckles and rings based on the fight team's branding. We are very excited about the designs we've developed with the coaches."

Prices for the Weight Class Dog Tags range from a launch sale price of $99 for Sterling Silver, but customers have the option to choose 14k Gold for $550.

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